diff --git a/po/conf.pot b/po/conf.pot
index 13641209..53240f9d 100644
--- a/po/conf.pot
+++ b/po/conf.pot
@@ -23,6 +23,16 @@ msgstr ""
 msgid "Persistent storage"
 msgstr ""
 
+#. /wireplumber.settings.schema/device.profile.preferred-priority/description
+#: wireplumber.conf
+msgid "The preferred priority for audio device profiles. Possible values are: 'default', 'latency' or 'quality'"
+msgstr ""
+
+#. /wireplumber.settings.schema/device.profile.preferred-priority/name
+#: wireplumber.conf
+msgid "Device profile preferred priority"
+msgstr ""
+
 #. /wireplumber.settings.schema/device.restore-profile/description
 #: wireplumber.conf
 msgid "Remember and restore device profiles"
diff --git a/src/config/wireplumber.conf b/src/config/wireplumber.conf
index b94c06b6..081b8397 100644
--- a/src/config/wireplumber.conf
+++ b/src/config/wireplumber.conf
@@ -892,6 +892,12 @@ wireplumber.settings.schema = {
     type = "bool"
     default = false
   }
+  device.profile.preferred-priority = {
+    name = "Device profile preferred priority"
+    description = "The preferred priority for audio device profiles. Possible values are: 'default', 'latency' or 'quality'"
+    type = "string"
+    default = "default"
+  }
 
 
   ## Linking
diff --git a/src/scripts/device/find-preferred-profile.lua b/src/scripts/device/find-preferred-profile.lua
index 852032ab..aeccd412 100644
--- a/src/scripts/device/find-preferred-profile.lua
+++ b/src/scripts/device/find-preferred-profile.lua
@@ -13,6 +13,54 @@ log = Log.open_topic ("s-device")
 config = {}
 config.rules = Conf.get_section_as_json ("device.profile.priority.rules", Json.Array {})
 
+local LATENCY_PROFILE_PRIORITIES = {
+  "a2dp-sink-aptx_ll",
+  "a2dp-sink-sbc_xq",
+  "a2dp-sink-aptx",
+  "a2dp-sink-sbc",
+  "a2dp-sink-ldac",
+  "a2dp-sink-aptx_hd",
+  "a2dp-sink-aac",
+}
+
+local QUALITY_PROFILE_PRIORITIES = {
+  "a2dp-sink-ldac",
+  "a2dp-sink-aptx_hd",
+  "a2dp-sink-aac",
+  "a2dp-sink-sbc_xq",
+  "a2dp-sink-aptx",
+  "a2dp-sink-sbc",
+  "a2dp-sink-aptx_ll"
+}
+
+local ProfilePriorityType = {
+  DEFAULT = "default",
+  LATENCY = "latency",
+  QUALITY = "quality",
+}
+
+function getPreferredProfilePriorities (device)
+  local priority_type = Settings.get_string ("device.profile.preferred-priority")
+  if priority_type == ProfilePriorityType.DEFAULT then
+    -- Check priority defined rules if any
+    local props = JsonUtils.match_rules_update_properties (
+        config.rules, device.properties)
+    local p_array = props["priorities"]
+    if not p_array then
+      return nil
+    end
+    return Json.Raw(p_array):parse()
+  elseif priority_type == ProfilePriorityType.LATENCY then
+    return LATENCY_PROFILE_PRIORITIES
+  elseif priority_type == ProfilePriorityType.QUALITY then
+    return QUALITY_PROFILE_PRIORITIES
+  end
+
+  log:warning (device, "Profile priority type '" .. tostring (priority_type) ..
+      "' no valid, using default profile priority")
+  return nil
+end
+
 SimpleEventHook {
   name = "device/find-preferred-profile",
   after = "device/find-stored-profile",
@@ -30,20 +78,13 @@ SimpleEventHook {
       return
     end
 
+    -- Get the preferred profile priorities
     local device = event:get_subject ()
-    local props = JsonUtils.match_rules_update_properties (
-        config.rules, device.properties)
-    local p_array = props["priorities"]
-
-    -- skip hook if the profile priorities are NOT defined for this device.
-    if not p_array then
-      return nil
+    local priorities = getPreferredProfilePriorities (device)
+    if priorities == nil then
+      return
     end
 
-    local p_json = Json.Raw(p_array)
-    local priorities = p_json:parse()
-    local device_name = device.properties["device.name"] or ""
-
     for _, priority_profile in ipairs(priorities) do
       for p in device:iterate_params("EnumProfile") do
         local device_profile = cutils.parseParam(p, "EnumProfile")
@@ -55,6 +96,7 @@ SimpleEventHook {
     end
 
 ::profile_set::
+    local device_name = device.properties["device.name"] or ""
     if selected_profile then
       log:info (device, string.format (
         "Found preferred profile '%s' (%d) for device '%s'",
diff --git a/src/scripts/device/state-profile.lua b/src/scripts/device/state-profile.lua
index 8d42ef8d..af865a8b 100644
--- a/src/scripts/device/state-profile.lua
+++ b/src/scripts/device/state-profile.lua
@@ -147,3 +147,36 @@ Settings.subscribe ("device.restore-profile", function ()
   toggleState (Settings.get_boolean ("device.restore-profile"))
 end)
 toggleState (Settings.get_boolean ("device.restore-profile"))
+
+device_om = ObjectManager {
+  Interest {
+    type = "device",
+    Constraint { "device.api", "c", "alsa", "bluez5" },
+  }
+}
+
+function clearStoredProfile (device)
+  if state_table ~= nil then
+    local dev_name = device.properties["device.name"]
+    state_table[dev_name] = nil
+    state:save_after_timeout (state_table)
+    log:info (device, string.format ("cleared stored profile for device '%s'",
+        dev_name))
+  end
+end
+
+function evaluateProfiles ()
+  source = source or Plugin.find ("standard-event-source")
+  if source ~= nil then
+    for device in device_om:iterate () do
+      clearStoredProfile (device)
+      source:call ("push-event", "select-profile", device, nil)
+    end
+  end
+end
+
+Settings.subscribe ("device.profile.preferred-priority", function ()
+  evaluateProfiles ()
+end)
+
+device_om:activate ()